Johan Wahlbäck
41 years, CEO and founder of Urbanista and with over 20 years experience as an entrepreneur. Amongst other projects he is the founder of Kronan Cykel, which he launched in 1996. Kronan designed and produced over 100 000 bicycles under his leadership and he was part of the development of the Kronan baby pram prior to selling the company in 2004.

Daniel Roos
38 year old Art Director with over 15 years experience in product, web and print design. Daniel has created several communication platforms for consumer brands, both as an employee at an advertising agency as well as in-house Creative Director.

Johan and Daniel thrive in big cities. Fitness and health are highly valued, but without sacrificing quality and pleasures of life. As avid travellers they are trying to keep track of all the time zones of the world just to be able to plan the day’s agenda.

- We created Urbanista based on our own needs. Things that we want miss or simply can’t live without. The products we offer can also be adapted for other Urbanistas in our neighbourhood - with different needs than our own.

Welcome to join us on our journey with Urbanista.